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Business Marketing

Branding: 5 basic requirements for business branding 

Business Branding

Building a business may not be as easy as it seems. Especially building a business from scratch with the expectation of flourishing over a short period. Branding is essential for any business structure, be it big or small.

Investing in branding for your business is one of the best decisions you can make. The way you brand your business is how people are going to feel about your products and services. Businesses will grow and expand to other areas, therefore a need to focus on effective branding is important.

Branding has become one of the most searched words on the internet. This is because of the high emerging rate of business all over the world. Plus, you cannot build a brand without the necessary strategies. Which is going to be discussed in detail in this article.

To build a successful brand, there are five core requirements that will not only create a lasting brand but a brand that will stand irrespective of the economic situation:

1. Brand personality:

Brand personality comes into play when you want to start your business. In brand personality, you begin to define your primary goals as a brand and what problems your business will solve. There is a reason you created that business in the first instance. You need to take out time to clearly understand the main solution you want your business to provide. It must be as clear as possible. Here, you also need to pick out a unique name for your business. The name of your brand must be in consonant with your industry and your objective also. People buy from people which is why personality is key.

Business Branding

2.Target audience:

Until your business has a defined audience do not start that business. Your brand which stands for your business is not for everyone on planet Earth. Sit down and ask yourself the question “Who needs my product or service”. Whoever needs what you have is your target audience. This will affect how you present your business to them and the channels you will use. If your target audience are children, you must ensure that your product appeals to their parents who will purchase them and not also forgetting the children who will demand them. That is to say that a balance must be struck.  

3. Visual representation:

After deciding on your target audience another point to consider is the visuals that will be used to display your brand. You now must figure out your brand colours. Picking the right colours depending on your industry is also very key. Here, you must take into consideration what you want people to see about your brand. The logo of your choice and the designs used should reflect your brand perfectly. Because people pay close attention to what they see and hear. Your website or blog should not be left out as people will have a glimpse of your brand through this.

4. Content Strategy:

The business world is expanding rapidly, for this reason, any brand that wants to be recognized or known must stand out. The easiest way to showcase your value and personality as a brand is to genuinely solve the problems of people. As a small or large business, the content you put out must align with your value as a brand. Solving the problems of people means you showcase yourself as an expert in that chosen industry of specialization. Tailoring your content to solve their problems through your products or services.

5. Brand Story:

Every business has an aim or purpose it wants to fulfill. The mission and vision statement plays a huge role here. Humans are naturally curious to know why. Your business “why” not only makes it stand out but grows out amidst your competitors. It creates a rare connection between you and your customers. They get to know that you are after their welfare and not just the money.


Branding is not just a popular word but an important marketing strategy to use to go ahead of your competitors. In branding, you must take note of your mission and vision statement. You want your brand to be seen as the sole solution provider of that product or service. Customers must feel that you are all they need and want whenever that need arises. Branding is indeed an excellent remedy to slow business growth and functionality. Contact Us!


Chiamaka Joyce Nzeako

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